A question from Yahoo! Answers:

Does finance offer any inspiration or enlightenment in our life?

Of course it does. For example, we intuitively like the freedom to choose. We feel it is valuable, but how valuable exactly? This was uncertain until 1973, when Fisher Black, Myron Scholes, and Robert Merton published their works on options pricing. Now we have a way of making educated guesses about the value of choice…