A question from misc.entrepreneurs.moderated:
I read with envy the story of Dineh Mohajer and her company, Hard Candy.
Anybody know of any other similar stories of unexploited niches that blew up huge, or was this just a one-in-a-million opportunity that’s as rare as winning the lottery?
There is really no way to tell. Moreover, people come up with the same idea over and over again, but some fail while others succeed.
Today, almost every major car company has a crossover SUV, and crossovers generally sell like hot cakes. The “crossover SUVs” of the previous generation (Subary Legacy Wagon and Volvo XC 70) were only moderately successful; the original “crossover SUV” (AMC Eagle) was a near-failure.