Changes to the Indian countryside

On a previous occasion, I pointed out that the success of India may ultimately depend on its ability to bring about major and positive change to the countryside. Looks like I am not alone in thinking so. And what’s more, the change is actually beginning to happen…

From The World Is Flat by Thomas L. Friedman:

One day in the spring of 2006 I was interviewing B. Ramalinga Raju, chairman of Satyam Computer Services, one of India’s top firms doing outsourced work from America, and he mentioned in passing how Satyam has just started outsourcing some of its American work to Indian villages. The outsourcee has become the outsourcer! Why not? Raju exlpained: “We told ourselves: If business process outsourcing can be done from cities in India to support cities in the developed world, why can’t it be done by villages in India to support cities in India? Things like processing employee records can be done from anywhere, so there is no reason they can’t be done from a village.” Satyam began with two villages a year ago and plans to scale up to 150. There is enough bandwidth now, even reaching big Indian villages, to parcel out this work, and the villagers are very eager. “The attrition level is low, and the commitment levels are high,” Raju said. “It is a way of breathing economic life into villages.”

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